Cookie Policy

Last updated: 7 May 2026

Summary: Strictly necessary cookies (cart, security, consent record) load automatically. All other cookies — Google Analytics, Meta Pixel, Google Ads — load only after you click "Accept" in the banner. You can change your choice anytime via "Cookie settings" in the footer.

1. Introduction

This Cookie Policy explains how Ionel Viorel trading as Addlify uses cookies and similar technologies on addlify.uk. Read it together with our Privacy Policy.

Our use is governed by the UK Privacy and Electronic Communications Regulations 2003 (PECR), the UK GDPR and the Data Protection Act 2018. For EU visitors, the EU GDPR and the ePrivacy Directive 2002/58/EC also apply.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. We also use web beacons, pixels, local storage and similar techniques. Cookies can be first-party (set by us) or third-party (set by another domain), persistent or session.

3. Categories of cookies we use

Strictly necessary — cart, checkout, security, anti-fraud, remembering your cookie choice. Placed without consent (PECR reg. 6(4)).
Analytics / performance — Google Analytics 4. Placed only with consent.
Advertising / targeting — Meta Pixel, Google Ads. Placed only with consent.
Functional — language, currency. Some strictly necessary; others require consent.

4. Cookie list

Cookie	Provider	Purpose	Duration
cf_clearance	Cloudflare	Bot protection, security — strictly necessary	30 days
Cart / session	addlify.uk	Cart and checkout state — strictly necessary	Session
cookie_consent	addlify.uk	Remember cookie choices — strictly necessary	12 months
_ga, _ga_<ID>	Google Analytics 4	Analytics — requires consent	Up to 2 years
_fbp, fr	Meta	Advertising and conversion — requires consent	Up to 90 days / 13 months
IDE, NID, _gcl_au	Google Ads	Advertising and conversion — requires consent	Up to 13 months
Stripe / PayPal cookies	Stripe / PayPal	Fraud and payment security — strictly necessary at checkout	Session — 12 months

5. Lawful basis — consent

Under PECR reg. 6, we obtain prior consent before storing/accessing information on your device, except for strictly necessary cookies. Our banner allows you to (a) accept all, (b) reject all, or (c) customise. No pre-ticked boxes. Change anytime via "Cookie settings" in the footer.

6. How to control or disable cookies

Browser settings: Chrome · Firefox · Edge · Safari.

Opt out of personalised advertising: Your Online Choices · NAI · Google Ads settings.

7. International transfers

Some providers (Google, Meta) may transfer data outside the UK and EEA. We rely on UK adequacy / EU adequacy decisions (including the UK Extension to the EU-US Data Privacy Framework), UK IDTA / EU SCCs and supplementary safeguards. See Privacy Policy.

8. Changes

We may update this Policy. The "Last updated" date reflects changes. For material changes requiring renewed consent, we re-show the banner.

9. Contact

Email legal@addlify.uk or write to Droitwich, WR9 9EZ, United Kingdom.